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Niigata Prefecture is famous for growing mouthwatering, plump, juicy strawberries. While there are many farms that grow delicious strawberries, the most popular brand continues to be
Echigo-Princess. Although there are many stores and grocers that sell Niigata Strawberries, picking fresh strawberries in Niigata is also a great way to enjoy the popular tropical fruits.
Strawberry picking is a popular seasonal activity in Niigata that attracts children and elderly alike. Tourists and locals come to farms to pick strawberries and learn how to tell when they are just right for picking. If you add strawberry picking to your Japan tour, prepare to spend more time than you expect sampling fresh strawberries right off the vine. Most farms also have a gift shop or cafe you can go to enjoy a snack after you pick strawberries to your heart's content.