Hi-Chew

CHEWY fruity candy

Did you Hi-Chew yet? Fact is stranger than fiction. According to ESPN or other news sources Boston Red Sox and New York Yankees players are suffering from a Japanese candy addiction. The name of the candy? Hi-Chew. Each team has Japanese players Junichi Tazawa is playing for Red Sox, Hiroki Kuroda is playing for Yankees who introduced Hi-Chew to their teammates. Since then addiction is epidemic. A box of Hi-Chew is gone even before game end. And the addiction now runs in the clubhouse. What is Hi-Chew? Originally it's a product by Morinaga & Company that was introduced in the 1950s as a chewing fruity candy named Chewlets. Chewing gum was introduced to Japan by American soldiers during and after World War II. I can imagine how passionate Japanese specially kids wanted to their mouth. Back then, and even today, taking food out of your mouth was not polite. The sound of chewing is considered not respect in many ways to others. You cannot chew gum in school or some public places even during sports practice if you are school kids. So chewing gum was not very welcome to Japanese culture until very modern era. Then Taichiro Morinaga, founder of Morinaga & Company, made chewy candy just like gum but one that you can swallow like any other food. Chewlets became Hi-Chew as a new fruit flavored candy in 1975. From Morinaga website there are more than 113 different flavors have been created. Soft, sweet and irresistible, no matter what flavor, you're in for a long-lasting, mouth-watering treat. Enjoy!