Japanese people love to exchange gifts on any occasion. When you travel, getting souvenirs for your family members, relatives, friends, colleagues and even neighbors is normal for many Japanese. Twice a year in summer and winter we exchange gifts with each other during the summer and winter, called ochugen and oseibo, respectively. The main purpose is to represent a token of gratitude for people you love and care about like relatives, your boss, business associates, etc. Popular gifts are boxes of food, alcohol drinks like beer and wine, snacks, etc. You can see a variety of gifts at department stores during the season. You can distinguish Ochugen and Oseibo from other gifts from their specially decorated exterior.