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Mamedamachi (豆田町), located in Hita City, Oita Prefecture, is a beautifully preserved Edo-period townscape that transports visitors into the heart of old Japan. Strolling its stone-paved streets, you'll find traditional white-walled merchant houses, sake breweries, and antique shops that whisper stories from centuries past.
Once a thriving economic hub under the direct rule of the Tokugawa shogunate, Mamedamachi still radiates the elegance and order of the Edo era. Whether you're a history buff or a casual traveler, this quiet, walkable district offers a serene and authentic atmosphere rarely found in modern Japan.
Mamedamachi is more than a historical postcard—it’s alive with festivals, artisan crafts, and local delicacies. During spring, the streets bloom with cherry blossoms, making it a perfect setting for kimono strolls and festival parades. The town is also known for its vintage hina doll displays and local art exhibits.
Don’t miss the chance to enjoy regional sweets, try your hand at traditional papermaking, or sip sake at family-run breweries. With friendly locals and Instagram-worthy views around every corner, Mamedamachi is an ideal stop for travelers seeking immersive cultural experiences in Kyushu.
No visit to Mamedamachi is complete without discovering the legacy of Hita Geta, the city’s iconic wooden sandals. Handcrafted by local artisans, these geta combine durable hinoki cypress with timeless Japanese design. Each pair is a work of art—lightweight, breathable, and uniquely elegant.
You can visit specialty shops in the area to learn about the crafting process, try on a pair, or even take one home as a stylish souvenir. Whether worn with a yukata or displayed as decor, Hita Geta reflects the craftsmanship and spirit of the region.