SOU SOU

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Kyoto SOU SOU | Creating modern design based on Japanese Tradition

Kyoto SOU SOU | Creating modern design based on Japanese Tradition

SouSou is a Japanese company producing traditional Japanese clothing and accessories with a modern design. Kimonos, clothing, tenugui (hand towels), scarves, socks, and many more articles of clothing feature unique traditional styles with a modern twist. By incorporating a more modern design rather than the conventional traditional geometric and simple designs reflecting nature, SouSou has succeeded in attracting a broader range of consumers to traditional Japanese clothing. The innovative idea had spread overseas, catching the attention of media and consumers in San Francisco where they opened their first overseas store.

SouSou was founded by three men: textile designer Katsuji Wakisaka, apparel designer Takeshi Wakabayashi, and architect Hisanobu Tsujimura. The talented men put together their skills and creativity to create not only apparel and accessories but also furniture and household goods with the same mix of traditional and modern.


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