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Japanese students' backpacks, randoseru, look quite different from the various styles of backpacks we are accustomed to. Randoseru are made from leather and are very stiff, holding a square-like shape. Nearly all elementary school students use randoseru. Randoseru are very sturdy and long lasting, and they should for the price one pays for them. Randoseru can cost anywhere between 10,000-100,000 yen (approximately $100-$1000). Nowadays, it is very common for grandparents to buy their grandchildren their randoseru for them as a gift, sometimes for birthdays, other times to congratulate their starting of school.
Traditionally, girls used red randoseru and boys used black randoseru, but with different attitudes on gender stereotypes and perhaps fashion, a larger selection of colors of randoseru is now available including various shades of pink, blue, orange, green, brown, and the traditional red and black. Grandparents find joy in being able to take their grandchildren out to the department store and purchasing the backpack of their choosing.
Celebration of girls' happiness and growth
National holiday for children to celebrate children's health, growth, and happiness
Rite of passage for girls age three and seven and boys age five
Nowadays, anime or Japanese animation is very popular.