Fukubukuro

Updated

Lucky Bags

Lucky Bags

During the New Years, the Japanese go crazy about fukubukuro, which literally translates to lucky bags. Fukubukuro are bags of goodies that are generally sold from 1/1-1/3 that contain goods worth more than the price you pay for the bag. Many different kinds of stores sell fukubukuro from brand names clothing stores and cosmetic stores to electronics stores such as Apple in Ginza which created buzz when it sold its very own fukubukuro.

Fukubukuro vary in price, and can get quite expensive, but the goods inside the back are generally worth many times more than the price one pays. Most fukubukuro do not reveal the goods inside, for it is meant to be a surprise, but some stores sell fukubukuro that reveal the contents to ensure its customers that the bag is a great deal. Fukubukuro are often limited in numbers and sell out very quickly, often through pre-orders, so be sure to stay updated with your favorite stores if they are selling fukubukuro.

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